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ICONO Tower

At 140 meters high, it is the tallest tower in Paraguay, and its iconic image has become a landmark in the city. The slender volume with freed edges is defined by red planes that give the building its image of lightness, contrasting with the solid landscape of the buildings that make up the Asunción skyline.
Located at the head of the historic center of Asunción, in a traditional neighborhood of mixed uses that houses embassies, cultural centers, residential and office buildings, the building modifies the usual land occupancy to the limit of the permitted percentages, in order to achieve a minimum occupancy of 25%, the same coefficient of construction, a height that doubles that of the Asunción skyline.
The result is an atypical profile for the city center, characterized by compact and wide high-rise buildings that crowd its urban landscape. The tower thus assumes its vocation as a landmark with a diaphanous presence, identified by independent planes with freed corners, virtually defining the volume and providing diagonal views of the landscape.
These red planes contrast with the dominant green of the city, sealing its prominent presence as an organizing lighthouse of the historic center and the bay. Its floors are open-plan lofts, defined as plots in height, open to the interpretation of their owners and architects who intervene.